You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to facilitate your purchase we may not be able to provide the vehicle you are looking to purchase.

The data we collect depends on the context of your purchase, the choices you make, including your privacy settings, and the products and features you use. The data we collect can include the following:

Name and contact details. We collect your first and last name, email address, postal address, phone number and other similar contact details.

Credentials. We may collect passwords, password hints and similar security information used for authentication and account access.

Demographic data. We collect data about you such as your age, gender.

Payment data. We collect data necessary to process your payment if you make purchases, such as your payment card number (such as a credit card number), and the security code associated with your payment card.

Device and Usage data. We collect data about your device to enable you to compare vehicles on the Motorbiking Limited website

Location data. Through our website we collect imprecise location data, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postcode level.

Video. If you enter either of the Motorbiking Limited locations, your image may be captured by our security cameras.

Telephone & Email. We also collect information you provide to us and the content of messages you send to us, such as feedback and reviews you write, or questions and information you provide for customer support. When you contact us, such as for customer service, phone conversations or chat sessions with our employees may be monitored and recorded.

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Providing and improving our products. We use data to provide and improve the products we offer and perform essential business operations, such as submitting your details to finance partners, in the development of new products, conducting research and providing customer support. Examples of such uses include the following:

• Providing the Products. We use data to carry out your transactions with us and to provide our products to you. Often, those products include personalised features and recommendations that ensure the products discussed meet your requirements.
• Customer support. We use data to help address issues and provide other customer care and support services.
• Product Improvement. We use data to continually improve our products and website, including adding new features or capabilities.
• Security, Safety and Dispute Resolution. We use data to protect the security and safety of our products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements.
• Business Operations. We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.

Communications. We use data we collect to communicate with you and personalise our communications with you. For example, we may contact you by phone or email or other means to inform you when a product is ending, discuss your purchase, remind you about servicing, update you or enquire about a new product or service, invite you to participate in a survey. Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from Motorbiking Limited by email, SMS, post and telephone. For information about managing your contact data, email subscriptions and promotional communications, please visit the Access and Controls section of this privacy statement.

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When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.

In addition, we share personal data with affiliates. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data to provide those functions. In such cases, these companies must abide by our data privacy, GDPR and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.

Finally, we will access, transfer, disclose and preserve personal data, when we have a good faith belief that doing so is necessary to:

1. comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
2. protect our customers, for example to prevent fraud;
3. operate and maintain the security of our products, including to prevent or stop an attack on our computer systems;
4. protect the rights or property of Motorbiking Limited.

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If you wish to see the data we hold on you a subject access request can be made in writing at any time.

Your Communications Preferences

You can choose whether you wish to receive promotional communications from Motorbiking Limited by email, SMS, postal mail and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the directions in those messages. You can also make choices about the receipt of promotional email, telephone calls and post by contacting Motorbiking Limited directly where our records will be updated.

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Google Analytics Cookies

Google Analytics carries out statistical analysis of page use, page interactions and paths through the Motorbiking Limited website. This is known as 'digital analytics'.

This information allows us to understand individual behaviours and needs more accurately.

For more information on how Google uses the data collected via this service, see here:
https://www.google.com/policies/privacy/partners/

To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on:
https://tools.google.com/dlpage/gaoptout

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